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“I’ve talked to younger women and they saw that as very empowering. Her first smash hit music video, 'Hit Me Baby One More Time', has quite a generational divide on how people see it, Bickerdale says. “The fact that she dares to have sex is so huge because her whole thing was based around this moment of incredible fear that you were indoctrinated into as a young person living in that moment in time in the United States.” “We throw Britney into the mix, where there’s this incredible fear still lingering about AIDS being incurable, AIDS killing you, and Britney comes along – here she is, this perfect marketing tool because as a teenager you want to feel cute, you want to feel sexy, Britney has all that but she’s also a good Christian girl from the South, so parents feel safe giving that to the kids.”īickerdale says Britney’s perfection as a marketing tool and icon is also part of what made her downfall so catastrophic. It’s absolutely boggling and when I look at it now, I have a lot of friends in their 20s and 30s, and it’s funny, I talk to people my age and we were scared to have sex because we were scared we were going to die, literally scared we were going to die. “This is the late 90s were talking about, this is not 1950, this is recent history. Our society holds them up in a different way than they do women, I definitely think that.”īritney landed at the height of the AIDS/HIV epidemic in the United States and Bickerdale says the official advice from government to school children was to avoid sexual contact, essentially be abstinent until marriage. “She’s criminalised for being a sexual creature, she’s put down for being an addict and I would say that, working with her story and Britney’s, made me look at myself and the way that I have been towards Kurt Cobain, Chris Cornell, men I’ve worked with that had addiction problems. She says its bizarre that Nico is criminalised for drug use and promiscuity when her male counterparts such as Lou Reed and David Bowie were doing exactly the same thing. There’s been a lot of similarities between them and that’s been mentally quite difficult.”īickerdike says the main things she hears about Nico from those that have heard of her were that she was promiscuous, a groupie, and a junkie. God bless my husband, I have to tell you, for putting up with me this year because I’ve been an angry woman. “But the thing that Britney and Nico, especially, have in common is really the way the media and the mythology treated both of them. People could not see the trajectory of where I was going. Britney is, unfortunately, not cool at all. “Echo and the Bunnymen, Nico and Velvet Underground, they’re very much cult bands, they’re very serious, very artsy, very cool. Britney Spears might not seem like such a ‘hip’ person to write about which raised a few eyebrows.
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She’s authored books on Nico from the Velvet Underground and Will Sergeant from Echo and the Bunnymen. That’s the path, that’s how it happened.” “I had a complete meltdown and did what I think anyone would do, sold all my worldly possessions and moved to England to get a PhD. Things changed for her when one of her friends was murdered in California. I left that to help Gwen Stefani start her handbag line, and left that to go work at Facebook.” By the age of 25, I was the marketing director for Interscope, Geffen and A&M. “I was driving Nirvana and Pearl Jam around in my 1976 Volvo sedan, which was intense. While at university, she worked at the college radio station and was picked to work at Sony Music at 18 years old to be a college music representative. She’s looked at Spears’ impact on feminism, celebrity and mental health in her book, B eing Britney: Pieces of a Modern Icon and joined Jesse Mulligan to discuss the singer.īickerdike comes from a music background herself, having put on shows for bands such as No Doubt and Sublime in her youth in California.
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Listen to the full interview with Jennifer Otter Bickerdike